Content is king… blah blah blah… we’ve all heard it before. But are you really putting the appropriate amount of effort into your visual content? Do you recognize the importance of it?
According to Content Marketing World, “Brands need to invest in talented designers and writers.”
Ok. Sure. That’s a great idea. They also said that “To stand out, you need excellent creative content.”
Here’s why: With the endless amount of stock photography and predesigned templates and what not available online nowadays, it’s easy to find semi-creative, non-specific-to-your-brand stuff. But all those items are also available to everyone else in the world.
So your brand is probably just gonna end up looking just like the other guy.
The antidote is to have customized, personalized content that visually represents your brand message and stands you head and shoulders above the competition.