Logos and branding are super important to a company, large or small, because it’s the first thing a customer sees. It’s your brand. Your identity. It’s your name for Pete’s sake. Of course it’s important.
So why would you not devote the appropriate amount of energy into getting your brand presented the way it should be? It’s been said that you have 6 seconds to make a first impression. Hi. Meet my logo. (Start the 6 second clock now.) Get it? The same goes for your website or any design or promotional piece you send out. The impression created by that piece of marketing or promotion is one that leaves a lasting imprint on the end user’s mind.