As a designer I constantly pay attention to visuals and they affect content. There has been a recent move to focus more and more on visual content in social media. Facebook purchasing Instagram was just one example. And it makes sense if you think about it. When looking down your twitter or facebook feed, what catches your attention? Photos and images, right?
Photos on Facebook get 53% more likes and 104% more comments than a text post. Posts that include a photo get 120% more engagement than the average post. If you add a photo album this jumps to 180%.
For business this means missed opportunities.