Recently I’ve had conversations with a lot of potential clients that go a little something like this: “Oh no, I don’t need a logo. Can you just put the words in a nice font and make them sort of sit on top of one another, add some color, and maybe add like a shape or a swoosh or something….?” To which I respond, “Sure… you mean a LOGO?”
Here’s the thing to remember about logos. Even if your company name is just written in a regular font, very simple, no color, that’s STILL a logo. It’s still a choice, and it represents you as a company in a visual way.