I wrote a guest blog for proactivereport.com about the language / shorthand of social media and using the right language for each platform.
Here’s an excerpt:
Social media has become the elephant in the room when it comes to business nowadays. Either you’re using it effectively, or you may as well not be using it at all. Many young folk assume that they because they know how to use it for personal interaction with friends they can do it effectively for a brand and build a community of engaged and loyal customers. That’s a different kettle of fish entirely.
Social media today is about visual storytelling and each platform has developed its own shorthand,