Social media has become a melting pot of white noise. For your brand to penetrate that noise and actually make any meaningful contact with your intended audience, you have to be ahead of the pack these days.

And being ahead of the pack, in no small way, means that your content needs to be visually engaging. Our news feeds and facebook walls are overflowing with what people did for lunch today or how tasty their grandma’s apple pie was or how much they love pizza and rosé wine, or how they “literally can’t even” – whatever that means, it’s become a battle for attention.

Visual content is no longer just a good idea,